I have analysed two DVD covers in order to help when producing my own DVD cover. I have analysed Jennifers body and Sorority row, which are both teen horrors and targeted at the same audience as my script.
When analysing Jennifers body, i looked at the font and thought why has this been used and how it could of been interprettated by the audience. The font is large and bold therefore it immediatley stands out to the audience. The font is distressed and spllatered which may be seen by the audience as a resemblence to blood. Using red in the font empahises blood, and gives an insight to the audience that the film contains gore.
Colours used can be conveyed as a particular mood or may have a symbolic meaning. The dominant colours in the images used on the DVD cover of Jennifers body are Red, black and white. Red portrays blood, danger, evil and warning so it shows what may be included in the film, it also potrays sex and love this meaning could be associtaed with her top, which empahsises sex appeal. Black is associated with mystery and death. The use of white and black together suggests good and bad.
The main image on Jennifers Body is an image of the protagonist Jennifer Check. She is smirking, this could suggest that she is evil and the antagonist of the movie. This is emphaised by the blood by her face, however the blood could also suggest pain, which may give the impression that she is the victim. She is sitting confidently and seductively this gives an insight to the type of character she may be. She is dressed seductivley and is showing alot of flesh, this could emphasise the charcter she is and also show that she is young. The main image is set in a classroom this could also suggest the age and give the impression that the film is a teen horror. The hand hidden in the desk gives an extra component to the DVD cover, it adds interest as the audience may be asking questions e.g. Why is that hand there? Is she a murderer?. The thumbnails on the back of the DVD cover give an insight to the type of film, all 3 thumbnails are dark, they introduce another character so the audience know that the film is not just about one character and they represent the emotions of the characters.
The type of language used on the DVD cover of Jennifers Body is mixed, this is because they use informal to appeal to the audience and formal to describe the movie so the audience do not feel patronised. 'She's got a taste for bad boys', this is informal language. This quote could have a literal meaning and a metaphoric meaning which may be left to the audiences interpretation. The literal meaning is that she likes the tastes of bad boys as she eats them which is more linked to the teen horror genre or the metamorphic meaning would be that she fancies/interested in bad boys, this would suggest the type of person that she is e.g. she is a flirt or she is popular with boys. Quotes from reviews are used 'Smart, sassy and sexy as hell', alitteration has been used here and this empahsises the meaning and also shows that the film is a teen horror.
The DVD cover would appeal to males and females. Males would be attracted to Megan Fox who plays Jennifer Check and girls would be appealed to the DVD cover as they may apsire to look like Megan Fox. The review ratings from Jennifers Body show that more men went to see the movie however females gave the film a higher rating. This may be seen as men went to see the film because of the female actress and women preferred the film because they liked the story line. The setting of the DVD cover would appeal to teenagers and young adults as it is set in a classroom.
DVD cover conveys the teen horror genre as the colours used are associated with horror, red for blood and evil and black for mystery. The use of blood shows horror as is sugggests gore especially with the use of the blooded handprints on the blackboard which may suggest a murder, the blood by her lip and the hand hidden in the desk empahsises this meaning. The thumbanils at the back also represent the teen horror genre as you can see young girls and dark colours are used. The certificiation is a 15 which shows that this film is aimed at teenagers and shows that the scenes may be scary.
When analysing the DVD cover for Sorority row, i looked at the font. The font is bold so immediatly attracts the attention of the audience. The font is faded and looks distressed this could be interpreted by the audience as arelation to the feelings of the characters or what the film involves. The font is a serif font so it is formal. A serif font fits well witht he title of the film as serif font is associated with tradition this represents a sorority as they are established and are traditional at univerisitys. The line underneath suggests importance.
Like Jennifers body, the dominant colours used on the Sorority row DVD cover are red and black. Red is assosciated with death, pain, blood and sex which may be percieved by the audience as what the film is about. Black is usually associated with death and mystery. Using this two colours together gives the feel of the DVD cover of darkness. White is also used however its a distinguish white which could convey the feeling of bad.
The main image of the front of Sorortity row is of 6 girls which immediatley shows that they are the main characters. How they are standing and their facial expressions show that they are the ones in the sorority and that they are the 'pretty' girls, which may be percieved as the victims. They are all standing and posing seductivley giving a sexual reference. They are wearing long flowing dresses, which again could be seen that they are the victims as it shows innocence. However by including the two swords/spears it could be seen as they are warriors and they are the ones who are the antagonists. By the 6 girls wearing long dresses it could be said that it is showing their age to the audience they could be wearing prom dresses. The setting of the main image is set around darkness and flames which may be seen as they girls are in danger as the flames are situated around them. On the back of the DVD cover there are several images. These images give an insight of the plot to the audience as you can immediatley see that there is a killing as one of the girls is laying on the floor covered in blood. You can see from the thumnail pictures that there is sexual reference as the girl laying down is in her underwear and another girl is in her bikini. You also can teel the relationship between the girls in the pictures, you can see that they are all close. Using these images at the back correspond with the writing on the back. They help with the explanation.
Thw type of writing featured on the sorority row DVD cover is mixed like Jennifers body. There is more formal writing featured which is suitable as it fits with the plot as the girls are at university. However some informal language is used to appeal to the audience 'sisters for life . . . and death'. This gives the sense of mystery to the film as the audience may not know what to expect. This quote may make the audience question what the film is about. Do they die? Do some die? Do they kill each other? The quote from the film review 'The best horror film since scream' By using the word best, this may make the audience attracted to buy this DVD as it has a good review. The other quote featured on the DVD cover 'Blackly comic gore laden shocker'. Using this quote which is informal appeals to the audience and may make them intrigued to find out what the film is about and also may make the assumtion that the film is quite dark.
The sorority row DVD cover is similar to the Jennifers body DVD cover because it could appeal to men or women as men are attracted to the women and women aspire or can relate to the girls. By featuring young girls shows that they are young so a younger audience could be attracted to the film. This is shown by the film ratings of Sorority row. The majority of the votes came from males and females aged 18-29. Males gave a higher rating which may be because of the gore.
Sorority row DVD cover conveys the teen horror genre as they use characters which are young and this is represented by what they are wearing as the audience may think they are wearing prom dresses. The colours are related to horror as the colours are red and black which are typical colours for horror films as they represent blood and death. The flames in the background represent danger, which gives a sense of fear to the DVD cover. The weapons featured convey the teen horror genre as they feature blood on them which could suggest death. Like Jennifers body the certification is a 15 so this immediatley srepresnets the teen horror genre as older teenagers can watch the film.
No comments:
Post a Comment